Island x Subtu
The idea for Island Brands came to life by the founders on a culturally rich trip to Cuba. The amazing street art in Old Havana was a source of inspiration and has been woven into the brand from day one. We are pleased to be able to partner and pay homage to one of the artist Subtu below by featuring some of these design in a collection of collaborative merchandise and gear. A portion of the proceeds of all sales from this collection is returned to the artist to give back to the communities that he works in.
Subtu is a Brazilian born graffiti artist from the city of Sao Paulo, while growing up through his pre-and teenage years Subtu got involved with art and in Sao Paulo’s re-known “tagging” culture, developing through the years to be a Graffiti artist with works spread in different European and South American cities.
The Monkey: “Yoko” is Subtu’s main character, he Is a monkey-like urban character of which was thought to represent the “our core essence of a being” therefore “a primate”. Yoko reflects our human essence interacting,living and being ourselves. Yoko can be sarcastic, happy, intrigued, evil or innocent and depending on the situation Yoko invites viewers to reflect about contemporary social and political issues we face today. .